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Intercept research in the era of streaming TV

Intercept surveys have long provided in-situ user feedback. Take a deep dive into how Roku developed an on-screen survey vehicle for the TV screen, and what comes next. We worked with third parties to build a set of APIs that function as a survey on...

Catalogue: Client Summit 2019- Spring Edition
Author: Dan Robbins
Company: Roku
June 27, 2019
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Citation

Robbins, D. (2019a, June 27). Intercept research in the era of streaming TV. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/intercept-research-in-the-era-of-streaming-tv